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Awesome post and thoughts, Ben! I really like the concept of businesses expanding their reach and owning the demand-side of the market. But, how does a community-based / place-based front door get to that scale, if surviving on payer-based contracts? There seems to be a lot of pressure to be targeted (to condition, income level, or, especially, a patient's plan) in a purposely un-targeted engagement approach like Fabric. Will that reliance on payment per plan-based engagement slow growth of place-based engagement startups?

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